What are Email & SMS Marketing:

Iterative angle, creative & audience testing to drive high-quality traffic that converts into loyal ambassadors.
At Larsen Digital, we integrate email marketing into a comprehensive strategy, focusing on personalization, segmentation, and optimization to drive long-term LTV growth.

1. Personalized Customer Journeys

We use highly targeted and dynamic content to tailor emails based on customer engagement and sales funnel position, encouraging faster actions.

2. Segmentation and List Hygiene

We segment email flows and maintain list hygiene, improving deliverability and performance by targeting specific customer segments and removing unengaged users.

3. Continuous Optimization

Through A/B testing, we optimize subject lines, send times, and other elements for each customer segment.

4. Integrated Marketing

We align email marketing with overall strategy, ensuring consistent messaging across all channels.

5. Customer Retention and Upselling

We leverage email for repeat purchases and higher LTV, implementing upsells in cart abandonment emails and product pages.

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